Business for Good. Community for Everyone.
A marketplace where businesses, not-for-profits and communities come together to create positive change through everyday generosity.
Our Story
The Good Market began with a simple belief: that doing good should be part of everyday life.
We saw an opportunity to bring businesses, not-for-profits and communities together in a way that makes giving back feel natural, meaningful and accessible. By connecting everyday purchases with local causes, we’re helping create a future where generosity is woven into the way we live, work and shop.
This is more than a marketplace—it’s a growing community of people who believe that small actions, multiplied together, can create lasting change.
Video about how TGM works
Our Vision
We envision a world where every purchase strengthens communities.
A world where businesses grow by creating positive impact, where not-for-profits have sustainable funding and meaningful partnerships, and where every person knows their everyday choices contribute to something bigger than themselves.
We see a future where doing good isn’t an exception—it’s simply part of how our economy works.
Our Mission
Our mission is to connect businesses, not-for-profits, and communities through a marketplace that creates shared value for everyone.
We make it easy for businesses to contribute, for not-for-profits to access sustainable funding, and for customers to support causes they care about through the purchases they already make.
By building transparent systems, celebrating generosity, and creating genuine partnerships, we are transforming everyday transactions into opportunities for lasting community impact.
How the Good Market works
Businesses
Join The Good Market, showcase your products or services, and choose the not-for-profits you’d like to support. Every sale becomes an opportunity to give back while connecting with customers who value businesses making a positive impact.
Not For Profits
Join The Good Market, showcase your products or services, and choose the not-for-profits you’d like to support. Every sale becomes an opportunity to give back while connecting with customers who value businesses making a positive impact.
Shoppers
Discover great local businesses, shop with confidence and support the causes you care about. Every purchase helps create positive change, making it easy to give back as part of your everyday life
Our Core Beliefs
People Are Inherently Good
We believe that most people genuinely want to make a positive difference.
People care about their communities. They want to support meaningful causes and contribute to something bigger than themselves. Our role isn’t to convince people to care—it’s to remove the barriers that prevent them from acting on that desire.
We design for the goodness that already exists in people.
Systems Shape Behaviour
People’s choices are influenced by the systems around them.
When generosity is difficult, time-consuming, expensive, or disconnected from everyday life, participation naturally decreases.
When doing good is simple, transparent, and rewarding, more people choose to participate.
Rather than expecting people to change, we focus on creating systems that make positive action the easiest choice.
Everyone Should Benefit
We believe the strongest systems are those where everyone’s interests are aligned.
Businesses should be able to grow while creating positive impact.
Not-for-profits should receive sustainable funding and meaningful partnerships.
Customers should be able to support causes they care about without paying more.
Communities should become stronger through every transaction.
Creating shared value is at the heart of everything we do.
Doing Good Should Be Sustainable
We reject the idea that meaningful impact must rely on continual self-sacrifice.
Generosity should fit naturally into everyday life.
When doing good also creates value for those involved, participation becomes sustainable, repeatable, and capable of creating lasting change.
Our goal is to build systems that people want to participate in—not just once, but for years to come.
Recognition Inspires More Good
Celebrating generosity encourages more generosity.
Recognising businesses, not-for-profits, volunteers, and individuals who make a positive contribution doesn’t diminish their actions—it amplifies them.
By making good visible, we inspire others to participate and help create a culture where generosity becomes normal, admired, and contagious.
Hope Creates Momentum
The world is full of challenges, but it is also full of people quietly creating positive change every day.
We believe people need to see those stories.
Hope inspires action.
Action strengthens communities.
By sharing stories of impact, we remind people that their own actions matter and that meaningful change is both possible and already happening.
Trust Is Earned Through Transparency
Trust is the foundation of every relationship.
We are committed to being open about how The Good Market operates, how funds move through the platform, and how impact is measured.
We do not profit from purchases made through The Good Market.
Our operating fees exist only to cover the genuine costs of running, maintaining, and improving the platform. Any operating surplus will be reinvested into initiatives that strengthen our community and support our not-for-profit partners.
We believe transparency creates confidence, and confidence encourages participation.
Extraordinary Change Begins with Ordinary Actions
Lasting change is rarely created by a handful of extraordinary people.
It is created when ordinary people make small, intentional choices every day.
Every purchase.
Every donation.
Every partnership.
Every conversation.
Every act of kindness.
Alone, they may seem small.
Together, they have the power to transform communities.
This is the belief upon which The Good Market was founded.